What Is a Conversion and How to Track It Properly
Learn what a conversion is, the difference between macro and micro conversions, and how to set up conversion tracking step by step with code examples.
Tracking Implementation
How to implement tracking
What Is a Tag Manager and Why You Need One
Learn what a tag manager is, how it works, and whether you need one. Covers GTM architecture, setup steps, platform comparison, and common mistakes.
What Is Web Analytics? A Practical Guide for Beginners
Learn what web analytics is, how tracking works, which metrics matter, and how to get started. A practical, implementation-focused guide for beginners.
How to Track Form Submissions with GTM and GA4
Tracking form submissions is one of the most common requirements in web analytics. This guide covers multiple approaches, because the right method depends on how your form works. Follow along, and you will have a reliable setup by the end. TL;DR – Quick Summary Thank-you page redirects: Track the page view AJAX forms: Use dataLayer.push() … Read more
How to Set Up GA4 E-commerce Tracking with Google Tag Manager
This guide is detailed. But if you follow it step by step, you will end up with a working e-commerce tracking setup in GA4. We will focus on implementation, not reporting. TL;DR – Quick Summary GA4 requires manual e-commerce implementation (Enhanced Measurement does not cover it) Key events: view_item, add_to_cart, begin_checkout, purchase Push events to … Read more