Learn how to select the right KPIs for your website. Includes a selection framework, examples for 5 business types, leading vs lagging indicators, and target-setting guidance.
Learn what a conversion is, the difference between macro and micro conversions, and how to set up conversion tracking step by step with code examples.
Learn which web analytics metrics drive real decisions. Includes priority metrics by website type, vanity vs actionable comparison, and a dashboard-building framework.
Learn what a tag manager is, how it works, and whether you need one. Covers GTM architecture, setup steps, platform comparison, and common mistakes.
Understand event-based analytics: how it works, why it replaced the pageview model, and how to implement it with code examples and practical guidance.
Learn what web analytics is, how tracking works, which metrics matter, and how to get started. A practical, implementation-focused guide for beginners.
