Learn how to select the right KPIs for your website. Includes a selection framework, examples for 5 business types, leading vs lagging indicators, and target-setting guidance.
Learn what a conversion is, the difference between macro and micro conversions, and how to set up conversion tracking step by step with code examples.
Learn which web analytics metrics drive real decisions. Includes priority metrics by website type, vanity vs actionable comparison, and a dashboard-building framework.
Learn what a tag manager is, how it works, and whether you need one. Covers GTM architecture, setup steps, platform comparison, and common mistakes.
Understand event-based analytics: how it works, why it replaced the pageview model, and how to implement it with code examples and practical guidance.
Learn what web analytics is, how tracking works, which metrics matter, and how to get started. A practical, implementation-focused guide for beginners.
If your website has visitors from the EU, you need to handle cookie consent properly. This guide shows you how to set up GA4 tracking that respects user consent choices. It is not legal advice, but it covers the technical implementation. TL;DR – Quick Summary Set default consent to “denied” before GTM loads Use a … Read more
Tracking form submissions is one of the most common requirements in web analytics. This guide covers multiple approaches, because the right method depends on how your form works. Follow along, and you will have a reliable setup by the end. TL;DR – Quick Summary Thank-you page redirects: Track the page view AJAX forms: Use dataLayer.push() … Read more
The data layer is one of the most important concepts in Google Tag Manager. If you understand it well, you can track almost anything. This guide explains what the data layer is, how it works, and how to use it effectively. TL;DR – Quick Summary The data layer is a JavaScript array that passes data … Read more
This guide is detailed. But if you follow it step by step, you will end up with a working e-commerce tracking setup in GA4. We will focus on implementation, not reporting. TL;DR – Quick Summary GA4 requires manual e-commerce implementation (Enhanced Measurement does not cover it) Key events: view_item, add_to_cart, begin_checkout, purchase Push events to … Read more
