Reports & Analysis
How to Define KPIs for Your Website (With Examples by Business Type)
Learn how to select the right KPIs for your website. Includes a selection framework, examples for 5 business types, leading…
Tag
Tutorial
10 guides
Tracking Implementation
What Is a Conversion and How to Track It Properly
Learn what a conversion is, the difference between macro and micro conversions, and how to set up conversion tracking step…
Reports & Analysis
Web Analytics Metrics That Actually Matter (And Which to Ignore)
Learn which web analytics metrics drive real decisions. Includes priority metrics by website type, vanity vs actionable comparison, and a…
Tools & Platforms
What Is a Tag Manager and Why You Need One
Learn what a tag manager is, how it works, and whether you need one. Covers GTM architecture, setup steps, platform…
Google Analytics
What Is Event-Based Analytics and Why It Replaced Pageviews
Understand event-based analytics: how it works, why it replaced the pageview model, and how to implement it with code examples…
Tracking Implementation
What Is Web Analytics? A Practical Guide for Beginners
Learn what web analytics is, how tracking works, which metrics matter, and how to get started. A practical, implementation-focused guide…
Cookie Consent
GDPR-Compliant Cookie Consent Setup for Google Analytics 4
If your website has visitors from the EU, you need to handle cookie consent properly. This guide shows you how…
Event Tracking
How to Track Form Submissions with GTM and GA4
Tracking form submissions is one of the most common requirements in web analytics. This guide covers multiple approaches, because the…
Data Layer
Understanding the Data Layer in Google Tag Manager
The data layer is one of the most important concepts in Google Tag Manager. If you understand it well, you…
E-commerce Tracking
How to Set Up GA4 E-commerce Tracking with Google Tag Manager
This guide is detailed. But if you follow it step by step, you will end up with a working e-commerce…