Everything about Google Analytics 4
Learn how to select the right KPIs for your website. Includes a selection framework, examples for 5 business types, leading vs lagging indicators, and target-setting guidance.
Learn which web analytics metrics drive real decisions. Includes priority metrics by website type, vanity vs actionable comparison, and a dashboard-building framework.
Understand event-based analytics: how it works, why it replaced the pageview model, and how to implement it with code examples and practical guidance.
This guide is detailed. But if you follow it step by step, you will end up with a working e-commerce tracking setup in GA4. We will focus on implementation, not reporting. TL;DR – Quick Summary GA4 requires manual e-commerce implementation (Enhanced Measurement does not cover it) Key events: view_item, add_to_cart, begin_checkout, purchase Push events to … Read more
