Google Tag Manager
GTM Triggers: Which One to Use and Why Tags Stay Silent
A tag in Google Tag Manager does nothing on its own. It sits in the container until a trigger tells…
Author
Julius
15 guides
Debugging
GA4 DebugView: How to Test Your Tracking Properly
This guide covers GA4 DebugView — the tool you use to confirm your tracking actually works before you trust the…
Event Tracking
How to Track Outbound Link Clicks in GA4
This guide covers outbound link tracking — how to measure when visitors click a link that sends them off your…
Google Analytics
The GA4 Realtime Report: What It’s For and What It Isn’t
This guide covers the GA4 Realtime report — what it shows, what it is genuinely good for, and where people…
Event Tracking
How to Track Scroll Depth in GA4 (Step by Step)
This guide covers scroll depth tracking — how to measure how far visitors actually read down your pages. It is…
Reports & Analysis
How to Define KPIs for Your Website (With Examples by Business Type)
Learn how to select the right KPIs for your website. Includes a selection framework, examples for 5 business types, leading…
Tracking Implementation
What Is a Conversion and How to Track It Properly
Learn what a conversion is, the difference between macro and micro conversions, and how to set up conversion tracking step…
Reports & Analysis
Web Analytics Metrics That Actually Matter (And Which to Ignore)
Learn which web analytics metrics drive real decisions. Includes priority metrics by website type, vanity vs actionable comparison, and a…
Tools & Platforms
What Is a Tag Manager and Why You Need One
Learn what a tag manager is, how it works, and whether you need one. Covers GTM architecture, setup steps, platform…
Google Analytics
What Is Event-Based Analytics and Why It Replaced Pageviews
Understand event-based analytics: how it works, why it replaced the pageview model, and how to implement it with code examples…