Event Tracking
How to Track Outbound Link Clicks in GA4
This guide covers outbound link tracking — how to measure when visitors click a link that sends them off your…
Tag
GA4
8 guides
Event Tracking
How to Track Scroll Depth in GA4 (Step by Step)
This guide covers scroll depth tracking — how to measure how far visitors actually read down your pages. It is…
Tracking Implementation
What Is a Conversion and How to Track It Properly
Learn what a conversion is, the difference between macro and micro conversions, and how to set up conversion tracking step…
Tools & Platforms
What Is a Tag Manager and Why You Need One
Learn what a tag manager is, how it works, and whether you need one. Covers GTM architecture, setup steps, platform…
Google Analytics
What Is Event-Based Analytics and Why It Replaced Pageviews
Understand event-based analytics: how it works, why it replaced the pageview model, and how to implement it with code examples…
Cookie Consent
GDPR-Compliant Cookie Consent Setup for Google Analytics 4
If your website has visitors from the EU, you need to handle cookie consent properly. This guide shows you how…
Event Tracking
How to Track Form Submissions with GTM and GA4
Tracking form submissions is one of the most common requirements in web analytics. This guide covers multiple approaches, because the…
E-commerce Tracking
How to Set Up GA4 E-commerce Tracking with Google Tag Manager
This guide is detailed. But if you follow it step by step, you will end up with a working e-commerce…