Event Tracking
How to Track Outbound Link Clicks in GA4
This guide covers outbound link tracking — how to measure when visitors click a link that sends them off your…
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Event Tracking
How to Track Scroll Depth in GA4 (Step by Step)
This guide covers scroll depth tracking — how to measure how far visitors actually read down your pages. It is…
Event Tracking
How to Track Form Submissions with GTM and GA4
Tracking form submissions is one of the most common requirements in web analytics. This guide covers multiple approaches, because the…
Data Layer
Understanding the Data Layer in Google Tag Manager
The data layer is one of the most important concepts in Google Tag Manager. If you understand it well, you…
E-commerce Tracking
How to Set Up GA4 E-commerce Tracking with Google Tag Manager
This guide is detailed. But if you follow it step by step, you will end up with a working e-commerce…