Reports & Analysis Archives - Web Analytics Blog

How to Define KPIs for Your Website (With Examples by Business Type)

March 21, 2026 by Julius

Web analytics metrics and KPIs target illustration with charts and data

Learn how to select the right KPIs for your website. Includes a selection framework, examples for 5 business types, leading vs lagging indicators, and target-setting guidance.

Web Analytics Metrics That Actually Matter (And Which to Ignore)

March 16, 2026 by Julius

Web analytics dashboard showing website traffic metrics and visitor data

Learn which web analytics metrics drive real decisions. Includes priority metrics by website type, vanity vs actionable comparison, and a dashboard-building framework.