Google Tag Manager

GTM tutorials and guides

How to Track Form Submissions with GTM and GA4

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Tracking form submissions is one of the most common requirements in web analytics. This guide covers multiple approaches, because the right method depends on how your form works. Follow along, and you will have a reliable setup by the end. TL;DR – Quick Summary Thank-you page redirects: Track the page view AJAX forms: Use dataLayer.push() … Read more

Understanding the Data Layer in Google Tag Manager

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The data layer is one of the most important concepts in Google Tag Manager. If you understand it well, you can track almost anything. This guide explains what the data layer is, how it works, and how to use it effectively. TL;DR – Quick Summary The data layer is a JavaScript array that passes data … Read more