How to Set Up GA4 E-commerce Tracking with Google Tag Manager
This guide is detailed. But if you follow it step by step, you will end up with a working e-commerce tracking setup in GA4. We will focus on implementation, not reporting. TL;DR – Quick Summary GA4 requires manual e-commerce implementation (Enhanced Measurement does not cover it) Key events: view_item, add_to_cart, begin_checkout, purchase Push events to … Read more