Tracking Implementation
What Is Web Analytics? A Practical Guide for Beginners
Learn what web analytics is, how tracking works, which metrics matter, and how to get started. A practical, implementation-focused guide…
Author
Julius
15 guides
Cookie Consent
GDPR-Compliant Cookie Consent Setup for Google Analytics 4
If your website has visitors from the EU, you need to handle cookie consent properly. This guide shows you how…
Event Tracking
How to Track Form Submissions with GTM and GA4
Tracking form submissions is one of the most common requirements in web analytics. This guide covers multiple approaches, because the…
Data Layer
Understanding the Data Layer in Google Tag Manager
The data layer is one of the most important concepts in Google Tag Manager. If you understand it well, you…
E-commerce Tracking
How to Set Up GA4 E-commerce Tracking with Google Tag Manager
This guide is detailed. But if you follow it step by step, you will end up with a working e-commerce…